Background In simple terms, AdSense is a program run by Google in which advertisements are placed on websites. The owners of websites can elect to join this program with the object of adding advertisements in the form of text, images, and even video onto their sites. The whole process is free and is run entirely by Google. Revenue is generated on either a pay-per-click or pay-per-impression basis.
Overview
Google studies the website content, looks at which part of the country the user resides, and considers a number of other factors in order to determine which advertisements are most suitable. By way of Google's own Adwords system, it is possible to place paid advertisements which are targeted in much the same way as Adsense. Previously, a common method of internet advertising was by the use of banners, which consist of inserting an advertisement into the web page in the form of a GIF or JPEG image, JavaScript program or multimedia object employing technologies such as, Java, Shockwave or Flash. However, AdSense has taken the lead over banners since this type of advertising is less intrusive, and the content of the advertisements is often more relevant to the website.
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